Chang Hwa Bank|Corporate Social Responsibility-Intellectual Property Management

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Intellectual Property Management

The Bank's 2024 annual intellectual property management plan basically continues the original intellectual property management policy and adjusts the annual management objectives with the regular review of the management system to gradually improve the Bank's intellectual property management mechanism. The previous management plan has been successively submitted to the Intellectual Property Management Review Meeting, the Sustainability Management Committee and the Board of Directors for consideration and approval, and has been announced on the official website of the Bank as an important guideline for the Bank to promote matters related to intellectual property management.

Organization Chart of CHB IP Management

CHB Management Plan & Its Performance of IPs

Commitment

The Bank shall precipitate its IP management to meet several requirements such as achievement of sustainable development goals, combination with FinTech development, promotion of R&D efficiency and support for social development.
The Bank shall ensure its IP management systems formed follow a "Plan-Do-Check-Act, PDCA" management cycle.
The Bank shall obey relevant IP laws, internal rules and contract terms.
The Bank shall value and actively manage its own IPs, and respect IP of others.
The Bank shall take relevant measures to protect its own rights when IP infringement occurred or someone claims IP infringement caused by the Bank.

Goals and Performance

Promoting related information of Patent and Trademark to employees of the Bank.

Conducted one e-class of IP information for staff of the Bank, and one advanced e-class of IP management for IP administrators in 2023.
Appointed 3 IP administrators to attend "2023 TIPS IP Management Training Program -A Class" authorized by IDB, MOEA, and4 IP administrators to attend IP related classes held by TIPA.

Monitor the infringement of the Bank's patents and trademarks by others and the infringement of others' rights.

Conducted the investigation of patent and trademark infringement in 2023, no patent or trademark infringement has occurred so far.
The Bank entrusts an external professional agency to conduct online detection of fraudulent use of the Bank's trademarks. If it is assessed that there is a risk of harm to the Bank, the bank will notify the agency to remove it; the Bank also attended "Financial Security Information Sharing and Analysis Center" (FISAC), members will share the information they learn about counterfeit media platforms to jointly prevent related intellectual property rights from being maliciously used by third parties. As of the end of 2023, a total of 11 counterfeit or phishing websites using our trademarks have been informed, and all of them have been notified to the agency for assistance in taking them down agency for assistance in taking them down.
The Bank was indirectly notified by the public in May 2023 that a false recruitment message was posted on the Facebook (FB) website using the Bank’s trademark. After investigation, it was confirmed that the message had been removed.

Continuously improve the Bank's patent and trademark management systems and patent management system functions to enhance management efficiency.

The Bank's annual internal review of the trademark management system was conducted in June 2023, and the review results were all flawless.
Amendments to relevant specifications for patent management are expected to be announced and implemented after approval in the first half of 2024; the upgrade of the patent management system has completed preliminary process testing and is expected to be launched in the first quarter of 2024.
In conjunction with the inclusion of patents in the scope of TIPS verification in 2024, a new "Intellectual Property Management Information Board" was built on the internal website with new added patent related information so that all units can quickly obtain IP knowledge needed.

IP portfolio and incentive for innovation

Numbers of CHB's IPs:
The Bank's trademark rights in the United States expired on June 10, 2023. After entrusting an external trademark firm to assist in applying for extension, the bank received approval from the United States Intellectual Property Office (USPTO) on September 29, 2023. The next expiration date is June 10, 2033.
As of the end of 2023, a total of 29 patents (8 design patents and 21 utility model patents) developed by the Bank's employees were eligible for patent incentive measures. A total of NT$198,000 in incentive funds were awarded.

We actively apply the trademark and patent rights we have acquired to our business operations in order to enhance customer satisfaction and brand value.

In order to increase media exposure, the Bank has been utilizing newly registered trademarks in recent years for business marketing, promotion, and corporate image enhancement activities: In 2023, in addition to being used in promotion projects such as "Core Power Intelligent Vending Machine Discount Only with Taiwan Pay", "Pingxi Very Happy Pay Enjoy 20% with Taiwan Pay" and "Chinese Enterprise Archery League season -CHB's Archery Carnival", it is also widely used in advertising on the bank's official website, social media and charity activities, which helps enhance the bank's corporate image and brand value.
When evaluating relevant strategies and business plans, consider including the Bank's obtained patents, such as the development of the online personal loan collateralization function and the credit card automatic approval process. This not only reduces internal personnel costs and improves operational efficiency but also enhances the convenience and user experience for customers when they apply for products or services.

Certificate Awarded
The Bank awarded A-Class certificate of TIPS on Nov 4, 2022, and expiration date of the certificate is Dec 31, 2024.